SEO stands for Search Engine Optimization and it is the process of improving a website to rank higher on a Search Engine Result Page (SERP). SEO can be broken down into three categories and they are identified as:
On-page SEO
Off-page SEO
Technical SEO
On-page SEO
On-page SEO is when the content on a website is optimized to improve visibility on a search engine results page (SERP). This includes content such as page titles, headers, meta descriptions, images, Urls and blogs.
Off-page SEO
Off-page SEO is when actions are taken externally to improve the visibility of the website. This includes the process of building backlinks, social media marketing, content marketing, and local SEO.
Technical SEO
Technical SEO is when a website meets the technical requirements needed to be ranked higher on a search engine. This includes the maintenance of the website performance and speed.
How does SEO work?
Keyword research
Find words or phrases relevant with the use of SEO keyword research tools.
On-page optimization
Add the keywords researched on the website. However, the content should not look overfilled with keywords.
Off-page optimization
The website should also increase their engagement and visibility by interacting with other websites and social media platforms.
Technical optimization
Afterwards, the website’s performance and accessibility of the content should be checked to provide a better experience for the visitors.
Regular maintenance
SEO related ranking techniques followed by search engines are changing constantly. If SEO is not maintained, rankings will drop, resulting in less traffic and visibility.
Benefits of SEO
1. Attracts traffic to the website
Visitors are more inclined to click on websites which are at the top of search engine results pages. A website is pushed to the frontline of a results page only if it meets the standards of SEO.
2. Improves user experience
If websites follow the standards of technical SEO, the websites will be more prone to perform well in speed and responsiveness. Appropriate standards followed under on-page and off-page SEO possess the ability to provide useful and relevant content.
3. Spreads brand awareness
When potential leads search for a good or service using keywords which are associated with the brand, the website would show up. This happens if the brand has followed the SEO approaches of finding relevant keywords and having a well-structured website.
Tools for SEO
Google Analytics and Google Search Console
These tools are provided for free by Google to keep track of website traffic and monitor the website to know about what are the improvements needed.
SEMrush
This offers the tools needed to conduct audits on websites, research on keywords, and social media analysis.
Yoast SEO
This is a WordPress plugin which offers tools to optimize keywords, generate sitemaps, and provide improvements related to different components of SEO.
SERPstat
This is a SEO management platform which helps to conduct research on keywords, audits on websites, and most importantly analysis on competitors.
Moz
This is a tool which offers opportunities to find inbound links, instant analysis on competitors and an accurate keyword database with all the relevant keywords.
All the above mentioned benefits would guarantee that the website is more likely to attract more leads who would visit more than once.
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