Written content - Blogs, Social media posts
"Content is king."
-Bill Gates
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to drive profitable customer action by building trust and establishing your business as a thought leader in your industry. It can be used to raise brand awareness, generate leads, and drive sales.
There are various types of content such as,
Written content - Blogs, Social media posts
Imagery - Infographics
Video - Animations
Below are some key benefits of Content Marketing
Improve brand awareness
Increase website traffic
Lead Generation
Increased sales
There are a number of metrics you can use to measure the success of your content marketing efforts, including website traffic, leads generated, social media engagement, and sales.
The frequency of your content publishing will depend on your industry, audience, and resources. In general, it's a good idea to aim for consistency, whether that means publishing new content daily, weekly, or monthly.
In addition to sharing your content on your own social media channels and website, consider submitting it to relevant industry websites or publications, or using paid advertising to reach a wider audience.
